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CornerDrugstore Introduces A Marketing Tool Kit To Their Pharmacists
Tuesday, June 01, 2004
CornerDrugstore.com, the leader in pharmacy web site services, introduces a new marketing tool kit to help pharmacists drive their customers to their pharmacy’s online store. This CornerDrugstore initiative will provide advertising templates that will allow pharmacists to personalize advertising materials through the managerial site.

The marketing tool kit provides a quick and easy way for CornerDrugstore customers to establish a high level of awareness in regards to their online pharmacy: counter cards, store brochures, refill reminder cards, staff buttons, and bag stuffers. The marketing tool kit can be accessed by logging into Pharmacy Connection with your username and password and clicking the Marketing tab located at the top of the Pharmacy Connection page at http://pharmacy.cornerdrugstore.com. By taking full advantage of these tools, pharmacists will have visible advertisements to drive customers to their web page, ultimately increasing site activity as the pharmacy web site operates as a true extension of the pharmacy.

As the Internet continues to play an increasingly vital role in the marketing strategy of community and independent pharmacies, CornerDrugstore remains committed to providing your pharmacy with the web services necessary to compete with national chains. Because of this, it is imperative that CornerDrugstore develop a relationship with their customers to achieve optimal customer service and site utilization. Although the marketing tool kit provides the resources that the pharmacist needs to advertise their web site to their customers, it will be the pharmacist’s responsibility to personalize and print the advertising literature.

CornerDrugstore is the leading provider of web-based solutions for community and regional chain pharmacies. CornerDrugstore has a complete line of services designed to cater to the needs of the pharmacy’s consumers while delivering a high quality web presence. CornerDrugstore is a division of the J M Smith Corporation, the third largest privately held company in South Carolina. For additional information, visit http://www.CornerDrugstore.com or call CornerDrugstore at 1-800-559-5489.

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